Sun 30 August 2009, The Times

I stole my first idea, confesses Tories’ ad guru

By Richard Brooks
For a guru of publicity, he has been notoriously shy. Now Charles Saatchi has revealed the secrets of how he got ahead in advertising — minimal academic talent, a healthy dose of cynicism and willingness to lift someone else̵
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It was published by The Times, which adheres to the PCC Code

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