Mon 31 March 2014, The Guardian

ITV commercial boss warns brands that 90% of content is 'crap'

By John Plunkett
The Jonathan Ross Show: ITV's Daglish said a recent tie-up between Guinness and the talkshow failed because of the way it was executed. Photograph: David Cotter/ITV
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It was published by The Guardian, which adheres to the Guardian Editorial Code

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