Tue 15 April 2014, The Guardian

Wally Olins, the man who rebranded British Telecom as BT, dies aged 83

By John Plunkett
Wally Olins headed Ogilvy and Mather in India, and wrote several books on branding and identity. Photograph: Saffron Brand Consultants
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It was published by The Guardian, which adheres to the Guardian Editorial Code

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