Tue 1 July 2008, The Guardian

The art of being creative

By Harriet Swain
If you're striving for creativity, the last thing you should do is slavishly follow advice on how to achieve it. On the other hand, being creative isn't about hanging around in a black polo neck waiting for the muse to strike, either. A lot of it is spending hours and hours trying out ideas that don't work before eventually landing on one that does.
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