Wed 18 March 2009, The Guardian

Geoff Seymour

By Phil Davison
Geoff Seymour, who has died aged 61 after suffering from a brain tumour, was best known for the classic 1973 television advert for Hovis bread, featuring a boy in a flat cap pushing a bike laden with loaves up a cobbled hill to a brass band's rendition of Dvorak's New World symphony. The nostalgic ad, with the subtle closing line, "Hovis: as good for you today as it's always been", helped launch the Hollywood film career of its art director, Ridley Scott, but it was Seymour's idea, and ideas were king in those glory days when British advertising led the world.
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